FREQUENTLY ASKED QUESTIONS

TECHNOLOGY

Question: Why is blockchain needed for digital marketing?

Answer: One of the greatest challenges in digital marketing is reconciliation. Campaign reporting and invoicing usually occurs at the end of a campaign. That can be several months after an order begins. As a result, the marketer, publisher, and service providers try to keep track of the data on their own. This leads to discrepancies across conflicting records - creating a vacuum of responsibility. In this vacuum lurks waste and fraud. The final order reconciliation and reporting process is manual, costly and inefficient.

 

The AdNode Blockchain allows for consensus of advertising reporting and payment in real-time. This enables instant accountability based on permanent records of advertising performance. Reconciliation and invoicing is no more as data in the blockchain is the single source of truth. Based upon this, smart contracts enable media transparency and efficiency for all stakeholders.

 

From a user perspective, you don’t need to think about the AdNode Blockchain. It runs in the background much like your computer CPU.

 

Question: Why is AdNode built on the EOS Blockchain?

Answer: For advertising, scalability is critical. Popular cryptocurrencies such as Ethereum handle an average of 15 transactions per second. EOS is able to handle up to ten thousand transactions per second.

 

EOS has low latency with blocks produced every half second. On Ethereum, blocks production is approximately every 15 seconds.

 

Security on EOS is especially strong. Finally, our developers love EOS as it allows them to code in C++. It also provides for common-sense features such as account recovery.

 

 

PAYMENTS

Question: Why is TrueUSD used for payment rather than the AdNode coin?

Answer: We received feedback there is a strong preference for marketing agencies and brands to continue paying in a stable currency such as the U.S. Dollar. Most marketers have fixed annual budgets and  prefer to prevent fluctuations in buying power. Publishers also have fixed budgets based upon fiat. Finally, establishing payment with user coins could be unnecessarily complicated.

 

TrueUSD is fully-backed by USD held as collateral and can be exchanged 1-1 for U.S. dollars. TrueUSD provides the benefits of crypto-payments including that it can be tied to a smart contract. For more information on TrueUSD, please visit: https://www.trusttoken.com/trueusd/

 

Due to AdNode’s global focus, we plan to introduce additional stable currencies in the future.

 

Question: Do I need to acquire or sell TrueUSD?

Answer: TrueUSD is convertible from or to USD by the AdNode Platform. We expect other new decentralized applications will also release this functionality. TrueUSD is also available on popular exchanges (such as binance.com). It can be quickly transferred to or from your wallet in AdNode.

 

Question: Why is payment required to be associated with an order?

Answer: Guaranteeing a source of funding for every smart contract order in AdNode ensures order data is highly credible. This increases the costs of posting incorrect data on the AdNode Blockchain.

 

Furthermore, a contract with a guaranteed payment held in escrow is worth more than one where the underlying data is negotiable. The increased level of trust is valuable, reducing the costs of advertising for all parties.

 

Question: What is the role of lenders in the AdNode ecosystem?

Answer: Marketing agencies often pay for advertising 90 to 120 days from an invoice date. This supports profits from the float.

 

The role of lenders is to provide accounts receivable loans. This enables instant payment to publishers upon delivery.

 

Lenders provide financing for advertising orders in exchange for a fee from publishers. The firms are able to rely on payment history of marketers stored in the blockchain. This data helps lenders determine creditworthiness and increases incentives for speedy payments. Lenders have access to APIs for interpreting data and entering into transactions.

 

 

MEASUREMENT

Question: Who provides advertising measurement on AdNode?

Answer: Advertising measurement is provided by the decentralized validator selected in each smart contract between a marketer and publisher. The validator is typically an analytics company with expertise in digital advertising measurement.

 

Question: Does AdNode provide advertising measurement or any direct beaconing?

Answer: No. All advertising measurement is provided by independent third parties (validators) that are selected in smart contracts by marketers and publishers. The smart contract provides that the data provided by validators is final and governs payment. AdNode exposes advertising delivery data such that stakeholders are accountable.

 

Question: Why do we need a public blockchain when we can rely on the reporting of the same validator in a private environment for billing purposes?

Answer: Data published in a non-public environment is, well, non-public. In non-public environments, validators are not subject to being consistent in their reporting or scrutiny and challenges by the community. Posting data publicly leads to trust and transparency which allows for automated reconciliation of advertising payments and greater efficiencies in the marketplace.

 

 

DECENTRALIZATION

Question: Which elements of AdNode are decentralized?

Decentralization means that a system has no single points of influence. That means no single entity can ban users, change fee structures, control access to data, determine what qualifies for payment, or dictate how a service is used.

 

  • AdNode fits this definition. All components of the system are decentralized. AdNode’s protocol is designed such that:
  • Any stakeholder may be a marketer, publisher, lender or coin owner
  • Any stakeholder may be a validator or application by staking 100 AdNode Coins (0.001% of the maximum supply)

 

Changes to system governance or fees can only be made by amending the AdNode Constitution. Amendments have a high hurdle, requiring either a 50% vote of AdNode coin owners participating in a vote and approval of the AdNode Industry Council, or a 50% vote of AdNode coin owners outstanding.

 

 

CONNECTIONS

Question: Why are connections required on the AdNode Blockchain?

Answer: Connections are much like friendships on FaceBook enabling you to view more of your friend’s data and do more together.

 

Connecting on AdNode allows marketers and publishers to conduct business. Partners which are connected have a transparent view into one another’s transactions on the AdNode Blockchain.

 

Question: May I terminate a connection?

Answer: You may termination a connection with any firm, for any reason, provided you do not have any orders currently in process.

 

SECURITY

Question: What data is stored in the AdNode Blockchain?

Answer: The AdNode Blockchain records legal agreements (such as advertising insertion orders) and machine-driven data reporting (such as advertising delivery information from validators). All data in the AdNode Blockchain is anonymous. It is tied to public keys of account holders.

 

Applications may store additional data in a secure environment, such as email addresses, usernames and banking information. However, identifiable data cannot be stored on the AdNode Blockchain.

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