“As much as 56% of all ad dollars were lost to fraudulent or un-viewable inventory in 2016.”
-- Forrester Research
“Blockchain should automate and free us up to do the intelligent type of work that we like to do... free up capacity of our strategic resources.”
-- Doug Rozen, Chief Digital & innovation officer, OMD
“I don’t think our purpose is about banking — we’re not a bank.”
-- Martin Sorrell, former CEO, WPP Group
“Transparency is the major opportunity that blockchain can solve.”
-- Adam Moser, Head of AdTech and Platform Operations, Hulu
PROBLEMS WE SOLVE
THE ADNODE BLOCKCHAIN SOLUTION
Smart contracts automatically reconcile advertising delivery reporting and payments obligations in real-time. The end-of-campaign reporting and invoice process bites the dust.
See your partner’s successful delivery, viewability, click-through rates and more on every campaign run on the AdNode Blockchain. Optimize your ad campaigns for efficiency and performance by benchmarking.
Marketing campaign delivery is validated by the independent measurement firms selected by the marketer and publisher for each order. Establish a single official record for campaign performance in real-time.
DECENTRALIZED BLOCKCHAIN SOLUTION
Marketer and publisher agree to a marketing order; select validator
Publisher delivers advertising
Lender finances order with a USD stable-coin (TrueUSD)
Validator posts campaign delivery data
Payment reconciled in real-time based on smart contract terms
Ongoing transparency on publisher performance across all campaigns for business connections
Marketing planners and operations staff no longer need to spend time addressing delivery and invoice discrepancies. Marketers receive a single invoice for all their campaigns and pay once net-90.
Marketers have full transparency into publisher performance across multiple campaigns, not just their own. This eliminates ad waste and fraud, and makes audits simple.
Automating validation of advertising delivery in a immutable and decentralized blockchain creates a single reconciled record you can trust.
GUARANTEED AND INSTANT PAYMENTS
Publishers are paid instantly in real-time. There is no need to issue invoices or wait months to learn if an invoice will be disputed. Eliminate friction in client relationships, operations costs and uncertainty.
TRUST AND CREDIBILITY
The AdNode Blockchain is a immutable record of publisher’s ability to successfully deliver viewable and brand-safe advertising. Win business by recording your performance.
Know in real-time if you are running ads in inventory slots for which you won’t be paid. Optimize right away rather than at the end of a campaign.
EARN TRANSACTION FEES
Validators are compensated in TrueUSD for measuring delivery of marketing campaigns and posting to the blockchain. Your work matters because it is the basis of payments.
GROW YOUR INDEPENDENCE
Validators are compensated from the total pool of fees earned with TrueUSD. Validators are paid regardless of whether an order is successfully filled.
INCENTIVES FOR DIVERSIFICATION
The community tracks how concentrated a validator’s work is with any publisher or marketer. This creates an incentive to grow your business with more partners. Building a reputation for independence with marketers and publishers is easy as the work of validators is now fully transparent.
EARN TRUE-USD FEES FOR LENDING
Lenders provide cash to publishers by lending TrueUSD, a stable coin tied to USD cash. The fee earned is for net-90 to net-120 loans based on the APR agreed on in the smart contract.
INVOICES ARE LOWER RISK
Invoices financed on the blockchain are lower risk than paper invoices issued by publishers. Invoices on the AdNode blockchain, by agreement, cannot be disputed as invalid. Since the marketing agency acts as a fiduciary holding the cash of brands who are their clients, this is typically a lower-risk lending operation.
Factoring publisher ad invoices typically requires building tech systems and maintaining an operations team. AdNode’s blockchain tracks marketer credit history for all lenders. Lenders are paid instantly in order of preference when TrueUSD is deposited by the marketer.
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