You've designed beautiful ads and invested in a big digital campaign, but how do you know the ads will actually be seen by customers?
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“As much as 56% of all ad dollars were lost to fraudulent or un-viewable inventory in 2016.”
“Blockchain should automate and free us up to do the intelligent type of work that we like to do... free up capacity of our strategic resources.”
“I don’t think our purpose is about banking — we’re not a bank.”
“Transparency is the major opportunity that blockchain can solve.”
PROBLEMS WE SOLVE
THE ADNODE BLOCKCHAIN SOLUTION
RECONCILIATION
Smart contracts automatically reconcile advertising delivery reporting and payments obligations in real-time. The end-of-campaign reporting and invoice process bites the dust.
TRANSPARENCY
See your partner’s successful delivery, viewability, click-through rates and more on every campaign run on the AdNode Blockchain. Optimize your ad campaigns for efficiency and performance by benchmarking.
DECENTRALIZATION
Marketing campaign delivery is validated by the independent measurement firms selected by the marketer and publisher for each order. Establish a single official record for campaign performance in real-time.
DECENTRALIZED BLOCKCHAIN SOLUTION
Marketer and publisher agree to a marketing order; select validator
Publisher delivers advertising
Lender finances order on the blockchain
Validator posts campaign delivery data
Payment reconciled in real-time based on smart contract terms
Ongoing transparency on publisher performance across all campaigns for business connections
PLATFORM BENEFITS
NO DISCREPANCIES
Marketing planners and operations staff no longer need to spend time addressing delivery and invoice discrepancies. Marketers receive a single invoice for all their campaigns and pay once net-90.
TRANSPARENCY
Marketers have full transparency into publisher performance across multiple campaigns, not just their own. This eliminates ad waste and fraud, and makes audits simple.
REDUCE COSTS
Automating validation of advertising delivery in a immutable and decentralized blockchain creates a single reconciled record you can trust.
GUARANTEED AND INSTANT PAYMENTS
Publishers are paid instantly in real-time. There is no need to issue invoices or wait months to learn if an invoice will be disputed. Eliminate friction in client relationships, operations costs and uncertainty.
TRUST AND CREDIBILITY
The AdNode Blockchain is a immutable record of publisher’s ability to successfully deliver viewable and brand-safe advertising. Win business by recording your performance.
EFFICIENCY
Know in real-time if you are running ads in inventory slots for which you won’t be paid. Optimize right away rather than at the end of a campaign.
EARN TRANSACTION FEES
Validators are compensated for measuring delivery of marketing campaigns and posting to the blockchain. Your work matters because it is the basis of payments.
GROW YOUR INDEPENDENCE
Validators are compensated from the total pool of fees earned.
INCENTIVES FOR DIVERSIFICATION
The community tracks how concentrated a validator’s work is with any publisher or marketer. This creates an incentive to grow your business with more partners. Building a reputation for independence with marketers and publishers is easy as the work of validators is now fully transparent.
MARKETERS
PUBLISHERS
VALIDATORS
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