“As much as 56% of all ad dollars were lost to fraudulent or un-viewable inventory in 2016.”
-- Forrester Research
“Blockchain should automate and free us up to do the intelligent type of work that we like to do... free up capacity of our strategic resources.”
-- Doug Rozen, Chief Digital & innovation officer, OMD
PROBLEMS WE SOLVE
ADNODE PLATFORM FEATURES
SMART CONTRACTS FOR INSERTION ORDERS
Create insertion orders with business rules for which ad impressions are billable based on KPIs for viewability, brand safety, and human traffic verification. The ad measurement vendor of record is selected by the agency for the campaign.
AdNode automatically reconciles which ad impressions are billable and the eCPM for each placement. Agencies and publishers receive daily reporting of the "shared" and final billing data for the ad campaign, including eCPMs and pacing.
Invoices are automatically generated and final with blockchain-certified sales receipts attached.
Media value is increased with advertisers paying exclusively for ad impressions which meet agency KPIs. Approximately 50% of ad impressions are not billable, resulting in a 100% increase in media value.
Optimize to deliver a higher percentage of billable impressions. Publishers on average increase eCPMs by 25% through AdNode's platform.
Reconciliation is automated resulting in operational efficiencies and time-savings. Programmatic private marketplaces and direct orders are now more easily managed.
Invoicing is automatically generated and final.
Visibility into your supply chain partner's viewablility, brand safety, pacing and performance in near real-time.
Provide visibility to advertisers that request viewablility, brand safety, audience and pacing data that is blockchain-certified.