ACCOUNTABILITY FOR DIGITAL ADVERTISING

What is AdNode?

HOW IT WORKS

SELECT PARTNERS

PROBLEMS WE SOLVE

ADNODE PLATFORM FEATURES

SMART CONTRACTS FOR INSERTION ORDERS
Create insertion orders with business rules for which ad impressions are billable based on KPIs for viewability, brand safety, and human traffic verification. The ad measurement vendor of record is selected by the agency for the campaign.

VISIBILITY
AdNode automatically reconciles which ad impressions are billable and the eCPM for each placement. Agencies and publishers receive daily reporting of the "shared" and final billing data for the ad campaign, including eCPMs and pacing.

AUTOMATED RECONCILIATION
Invoices are automatically generated and final with blockchain-certified sales receipts attached.

PLATFORM BENEFITS

MARKETERS

Media value is increased with advertisers paying exclusively for ad impressions which meet agency KPIs. Approximately 50% of ad impressions are not billable, resulting in a 100% increase in media value.

EFFICIENCY

PUBLISHERS

Optimize to deliver a higher percentage of billable impressions. Publishers on average increase eCPMs by 25% through AdNode's platform.

Reconciliation is automated resulting in operational efficiencies and time-savings. Programmatic private marketplaces and direct orders are now more easily managed.

RECONCILIATION

Invoicing is automatically generated and final.

Visibility into your supply chain partner's viewablility, brand safety, pacing and performance in near real-time.

Provide visibility to advertisers that request viewablility, brand safety, audience and pacing data that is blockchain-certified.

VISIBILITY

LEARN MORE

Schedule a in-person meeting and product demonstration.

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