“As much as 56% of all ad dollars were lost to fraudulent or un-viewable inventory in 2016.”
-- Forrester Research
“Blockchain should automate and free us up to do the intelligent type of work that we like to do... free up capacity of our strategic resources.”
-- Doug Rozen, Chief Digital & innovation officer, OMD
PROBLEMS WE SOLVE
ADNODE PLATFORM FEATURES
SMART CONTRACT FOR INSERTION ORDERS
Create agreements that are saved on the blockchain with pre-defined terms for billable ad impressions based on viewability, brand safety, geography, and/or audience verification.
NEAR REAL-TIME REPORTING
Benchmark performance of publishers in near real-time, based on data from your existing ad measurement vendors, to shift spending to the most efficient programs.
Invoices are automatically generated and final with blockchain-certified sales receipts attached.
Buy more good conforming ad impressions at the best price based on near real-time independently verified data on the blockchain.
Optimize to deliver a higher percentage of billable impressions based on near real-time reporting.
Automatically reconcile advertising delivery reports and invoices in near real-time.
Invoicing is automatically generated and final.
Visibility into your supply chain partner's viewablility, brand safety, pacing and performance in near real-time.
Provide visibility to advertisers that request viewablility, brand safety, audience and pacing data that is blockchain-certified.