“As much as 56% of all ad dollars were lost to fraudulent or un-viewable inventory in 2016.”
“Blockchain should automate and free us up to do the intelligent type of work that we like to do... free up capacity of our strategic resources.”
PROBLEMS WE SOLVE
ADNODE PLATFORM FEATURES
SMART CONTRACT FOR INSERTION ORDERS
Create agreements that are saved on the blockchain with pre-defined terms for billable ad impressions based on viewability, brand safety, geography, and/or audience verification.
NEAR REAL-TIME REPORTING
Benchmark performance of publishers in near real-time, based on data from your existing ad measurement vendors, to shift spending to the most efficient programs.
AUTOMATED RECONCILIATION
Invoices are automatically generated and final with blockchain-certified sales receipts attached.
PLATFORM BENEFITS
MARKETERS
Buy more good conforming ad impressions at the best price based on near real-time independently verified data on the blockchain.
EFFICIENCY
PUBLISHERS
Optimize to deliver a higher percentage of billable impressions based on near real-time reporting.
Automatically reconcile advertising delivery reports and invoices in near real-time.
Invoicing is automatically generated and final.
RECONCILIATION
Visibility into your supply chain partner's viewablility, brand safety, pacing and performance in near real-time.
Provide visibility to advertisers that request viewablility, brand safety, audience and pacing data that is blockchain-certified.
VISIBILITY
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