Accountability For Digital Advertising
Trusted Media
Planning
Buy or sell exclusively viewable, human, and brand-safe ads with “smart contracts”.
Effortless Reconciliation
Establish a single source of truth for billing so there is never a dispute or belated surprise.
Transparency
A near real-time feedback loop for buyers and sellers eliminates waste and drives successful outcomes.
Accountability For Digital Advertising
Trusted Media
Planning
Buy or sell exclusively viewable, human, and brand-safe ads with “smart contracts”.
Effortless Reconciliation
Establish a single source of truth for billing so there is never a dispute or belated surprise.
Transparency
A near real-time feedback loop for buyers and sellers eliminates waste and drives successful outcomes.
SELECT PARTNERS
ADNODE PLATFORM FEATURES
SMART CONTRACTS FOR INSERTION ORDERS
Create insertion orders with business rules for which ad impressions are billable based on KPIs for viewability, brand safety, and human traffic verification. The ad measurement vendor of record is selected by the agency for the campaign.
VISIBILITY
AdNode automatically reconciles which ad impressions are billable and the eCPM for each placement. Agencies and publishers receive daily reporting of the "shared" and final billing data for the ad campaign, including eCPMs and pacing.
AUTOMATED RECONCILIATION
Invoices are automatically generated and final with blockchain-certified sales receipts attached.
How It Works
PLATFORM BENEFITS
MARKETERS
PUBLISHERS
Media value is increased with advertisers paying exclusively for ad impressions which meet agency KPIs. Approximately 50% of ad impressions are not billable, resulting in a 100% increase in media value.
EFFICIENCY
Optimize to deliver a higher percentage of billable impressions. Publishers on average increase eCPMs by 25% through AdNode’s platform.
Reconciliation is automated resulting in operational efficiencies and time-savings. Programmatic private marketplaces and direct orders are now more easily managed.
RECONCILIATION
Invoicing is automatically generated and final.
Visibility into your supply chain partner’s viewablility, brand safety, pacing and performance in near real-time.
VISIBILITY
Provide visibility to advertisers that request viewablility, brand safety, audience and pacing data that is blockchain-certified.
PLATFORM BENEFITS
EFFICIENCY
MARKETERS
PUBLISHERS
Media value is increased with advertisers paying exclusively for ad impressions which meet agency KPIs. Approximately 50% of ad impressions are not billable, resulting in a 100% increase in media value.
Optimize to deliver a higher percentage of billable impressions. Publishers on average increase eCPMs by 25% through AdNode’s platform.
RECONCILIATION
MARKETERS
PUBLISHERS
Reconciliation is automated resulting in operational efficiencies and time-savings. Programmatic private marketplaces and direct orders are now more easily managed.
Invoicing is automatically generated and final.
VISIBILITY
MARKETERS
PUBLISHERS
Visibility into your supply chain partner’s viewablility, brand safety, pacing and performance in near real-time.
Provide visibility to advertisers that request viewablility, brand safety, audience and pacing data that is blockchain-certified.