Campaign Viewability Increased by 38% After Linking Billing to Measured KPI’s
CHALLENGEClient is a global investment firm with $700 billion in assets under management. Client’s goal was to improve the overall viewability of display media for its Retail Investor and Registered Investor Advisor targeted campaigns,, without over-exerting its agency partner. SOLUTIONThe Gate Worldwide, which had a very positive experience using AdNode for other clients, opted to […]
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