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How AdNode Helped A Financial Services Brand Increase Media Value by 99.9%

CHALLENGEClient is a publicly-traded global asset manager with over $500 billion in assets under management. The firm’s strategic challenge is to grow brand awareness on premium financial websites in a crowded market and drive quality traffic to its site for lead creation. To meet this challenge, The Gate Worldwide, the client’s  media planning agency, recognized …

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IAB Blockchain Application Guide

The IAB (Interactive Advertising Bureau) recently released their official “Guide to Evaluating Blockchain Solutions in Ad Tech”. The AdNode solution is the inspiration for the examples on Page 7, including for programmatic preferred and guaranteed direct campaigns. The IAB blockchain guide is available here.

AdTech in Blockchain: It’s Working – AdNode

IAB Tech Lab’s AdTech in Blockchain: It’s Working event on May 7th 2019 in NYC explored how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application.