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How AdNode Helped A Financial Services Brand Increase Media Value by 99.9%
CHALLENGEClient is a publicly-traded global asset manager with over $500 billion in assets under management. The firm’s strategic challenge is to grow brand awareness on premium financial websites in a crowded market and drive quality traffic to its site for lead creation. To meet this challenge, The Gate Worldwide, the client’s media planning agency, recognized …
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AdNode Improves Digital Advertising with EOSIO
EOSIO makes it possible for EOS VC grant recipient AdNode to help agencies with the issue of wasteful spending and fraud in the multibillion dollar global digital ad space. By automating the reconciliation process for digital advertising, AdNode improves the dynamic of how ad buyers and sellers cooperate. AdNode Co-founder and CEO, Michael Rodov, started …
Block.one Announces EOS VC Grants Program Recipients
We are feeling proud to be recognized today with a $50,000 grant award from Block One, the creators of the EOS blockchain. AdNode is the only grant award winner in the digital advertising industry. Thank you to Block One for playing a positive role as a technology influencer. There was no equity or other consideration …
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IAB Blockchain Application Guide
The IAB (Interactive Advertising Bureau) recently released their official “Guide to Evaluating Blockchain Solutions in Ad Tech”. The AdNode solution is the inspiration for the examples on Page 7, including for programmatic preferred and guaranteed direct campaigns. The IAB blockchain guide is available here.
Winning in Digital Advertising
As many leading marketers kick-off 2020 at the Consumer Electronics Show, it is a good time to consider New Years resolutions. How can we do better? As many leading marketers kick-off 2020 at the Consumer Electronics Show, it is a good time to consider New Years resolutions. How can we do better? A must-read is …
AdTech in Blockchain: It’s Working – AdNode
IAB Tech Lab’s AdTech in Blockchain: It’s Working event on May 7th 2019 in NYC explored how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application.