Mike Mazya

Investment Lead

Mike Mazya has spent most of his career in finance. A CFA charterholder, he was a Vice President at Goldman Sachs before earning his MBA from The Wharton School and moving to the buyside.

Who owns the data from your advertising campaign?

Mike Mazya
Clients , Data

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

The Oatmeal-Rasinification of Cookies

Mike Mazya
Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

What do you call Google's Adserver?

Mike Mazya
Dcm , Dfa , Cm360

Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?