Mike Mazya

Mike Mazya

Investment Lead

Mike Mazya has spent most of his career in finance. A CFA charterholder, he was a Vice President at Goldman Sachs before earning his MBA from The Wharton School and moving to the buyside.

Cookies Then, Cookies Now, Cookies Forever

Cookies Then, Cookies Now, Cookies Forever

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.

Read More
Who owns the data from your advertising campaign?

Who owns the data from your advertising campaign?

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

Read More
The Oatmeal-Rasinification of Cookies

The Oatmeal-Rasinification of Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

Read More
What do you call Google's Adserver?

What do you call Google's Adserver?

Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?

Read More