Blog Posts

Who owns the data from your advertising campaign?

• Mike Mazya
• Clients , Data

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

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The Export Table

• Mike Rodov
• Clients , Data

What is one under-appreciated feature you make available to clients?

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Programmatic Transparency

• Mike Rodov
• Clients , Data

The first-look for the Association of National Advertisers study on programmatic transparency is out.

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The Oatmeal-Rasinification of Cookies

• Mike Mazya
• Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

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What do you call Google's Adserver?

• Mike Mazya
• Dcm , Dfa , Cm360

Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?

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