Blog Posts

We Advertise Where Our Clients Advertise

We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance¹ as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.¹ Changing these details can also be done all at once, with less annoying error-prone work.

Cookies Then, Cookies Now, Cookies Forever

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.

Left Wagon or Right Wagon?

This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.