Blog Posts

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

• Mike Rodov
• Strategy

CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s. The more interesting story, however, is what the move says about evolving media buying tactics—and why lessons from competitors, or frenemies, partnering together apply for marketers broadly.

AI for Marketers: Stop Switching Between ChatGPT, Gemini, and Claude

• Mike Rodov
• Ai

A power-move for modern marketers is the ability to fire one prompt at multiple AI services from one interface and compare responses side by side.

We Advertise Where Our Clients Advertise

• Mike Mazya
• Media

We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance¹ as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

• Mike Mazya
• Ad serving

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.¹ Changing these details can also be done all at once, with less annoying error-prone work.

Cookies Then, Cookies Now, Cookies Forever

• Mike Mazya
• Cookies

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.

Left Wagon or Right Wagon?

• Mike Rodov
• Strategy

This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.

Combine Brand & Performance for Optimal ROI

• Mike Rodov
• Strategy

Marketing teams often commit fully to either brand or performance.

Who owns the data from your advertising campaign?

• Mike Mazya
• Data

Who owns the data from your advertising?

It’s You, Right? Right?

The Export Table

• Mike Rodov
• Data

What is one under-appreciated feature you make available to clients?

The Oatmeal-Rasinification of Cookies

• Mike Mazya
• Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.