What do you call Google's Adserver?
Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?
| Name | Stand For | Last Year Current | What It Says |
|---|---|---|---|
| DFA | DoubleClick For Advertisers | 2018 | A graybeard with perhaps too much knowledge about ad serving, any who debates with you should consider themselves warned . |
| DCM | DoubleClick Campaign Manager | 2020 | You have longstanding experience with the adserver which may or may not be relevant anymore. Or you have a lot to prove on the subject of your ability to traffick ads. 1 |
| CM360 | Campaign Manager 360 | Current! | You use Google’s ad server to traffick your ads. You are also wet behind the ears, and may need a diaper change. |
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