Marketing teams often commit fully to either brand or performance.
But the best ROI strategy isn’t to choose—it’s to combine. Optimal ROI was achieved with roughly a 55/45 mix of awareness and conversion-focused investment, according to Google’s recently released Effectiveness Report. This study focused on eCommerce advertisers which have advantages for tracking ROI compared to other verticals. See the chart above.
Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?
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Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.
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This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.
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