The Export Table

What is one under-appreciated feature you make available to clients?

For AdNode, one such feature is the Export Table. Each advertiser’s agency can download their client’s daily data by placement and creative on exactly what we buy for them. It’s updated daily. Each row includes data from the ad server, measurement vendors and analytics provider. It’s typical for advertisers to have tens of thousands of rows. The data is exportable into CSV or Excel.

What’s the big benefit?

Owning your data.

Building features like this shows you have confidence that clients will stay.

The future of digital advertising is data ownership and transparency on what you buy.

Editor’s Note: this post was originally published on LinkedIn.