The Export Table

The Export Table

What is one under-appreciated feature you make available to clients?

For AdNode, one such feature is the Export Table. Each advertiser’s agency can download their client’s daily data by placement and creative on exactly what we buy for them. It’s updated daily. Each row includes data from the ad server, measurement vendors and analytics provider. It’s typical for advertisers to have tens of thousands of rows. The data is exportable into CSV or Excel.

What’s the big benefit?

Owning your data.

Building features like this shows you have confidence that clients will stay.

The future of digital advertising is data ownership and transparency on what you buy.

Editor’s Note: this post was originally published on LinkedIn.

Tags :

Related Posts

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s. The more interesting story, however, is what the move says about evolving media buying tactics—and why lessons from competitors, or frenemies, partnering together apply for marketers broadly.

Read More
In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.1 Changing these details can also be done all at once, with less annoying error-prone work.

Read More
AI for Marketers: Stop Switching Between ChatGPT, Gemini, and Claude

AI for Marketers: Stop Switching Between ChatGPT, Gemini, and Claude

A power-move for modern marketers is the ability to fire one prompt at multiple AI services from one interface and compare responses side by side.

Read More