Programmatic Transparency

The first-look for the Association of National Advertisers study on programmatic transparency is out.

Here is the crux of their recommendation:

Accessing log-level data (LLD) from every ad tech vendor across an advertiser’s supply chain and stitching that data together can inform where value is hiding and where there is no value at all, helping to make better decisions.

When advertisers can see, compare, and contrast how a supply chain is performing with impression-level granularity in real-time at the campaign, brand, portfolio, country, and regional levels, they will have information balance to make better decisions. With clean and deterministically matched log data in hand, buyers can compare Quality CPMs (aka “qCPM”) across different strategies on a like-for-like basis. Buyers should routinely assess log-level data on an always-on dashboard basis.

Thrilled to see the ANA highlight this need. It’s exactly the technical challenge the AdNode engineering team has spent years addressing.

Editor’s Note: this post was originally published on LinkedIn.