We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance1 as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.
See if you can spot our ads on LinkNYC kiosks and MTA LiveBoards on streets and subway stations respectively, throughout NYC.
Feel free to imagine me saying “Reh-NAY-Sance”. ↩︎
CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s. The more interesting story, however, is what the move says about evolving media buying tactics—and why lessons from competitors, or frenemies, partnering together apply for marketers broadly.
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Google’s ad server, CM360, is the most popular on earth. But that’s besides the point. The real questions is what do you call it and what does it say about you?
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What is one under-appreciated feature you make available to clients?
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