Who owns the data from your advertising campaign?

Who owns the data from your advertising campaign?

Who owns the data from your advertising?

It’s You, Right? Right?

Correct. It’s you. Here’s what that means in practice.

  • You can get a full export of all your data whenever you feel like, without talking to anybody or explaining anything. There should be a button that does that.
  • You know the source of your data, and can give a hand-wavy explanation of how that source puts it together.
  • You know every single domain you run on, and when.
Tags :

Related Posts

We Advertise Where Our Clients Advertise

We Advertise Where Our Clients Advertise

We advertise where our clients advertise, which includes digital out of home. Billboards have seen a renaissance1 as they have been tied into programmatic pipes and made more timely and relevant to passers-by and by extension, advertisers.

Read More
The Export Table

The Export Table

What is one under-appreciated feature you make available to clients?

Read More
In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In CM360, Use the Same Ad in Different Placements With Different UTM Parameters

In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.1 Changing these details can also be done all at once, with less annoying error-prone work.

Read More