Data

Combine Brand & Performance for Optimal ROI

• Mike Rodov
• Marketing strategy , Data

Marketing teams often commit fully to either brand or performance.

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Who owns the data from your advertising campaign?

• Mike Mazya
• Clients , Data

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

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The Export Table

• Mike Rodov
• Clients , Data

What is one under-appreciated feature you make available to clients?

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Programmatic Transparency

• Mike Rodov
• Clients , Data

The first-look for the Association of National Advertisers study on programmatic transparency is out.

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