Marketing Strategy
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Left Wagon or Right Wagon?
- Mike Rodov
- Marketing strategy
This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.
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Combine Brand & Performance for Optimal ROI
- Mike Rodov
- Marketing strategy , Data
Marketing teams often commit fully to either brand or performance.
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