Automation: Inevitable in Digital Advertising
Automating advertising supply chains enables agencies to accelerate data processes, improve ad quality and even reduce their environmental impact. By streamlining media operations tasks, media planning agencies can better manage campaigns and increase operational efficiency.
The Environmental Benefits of Distributed Ledger Technology in Digital Advertising
Digital Advertising Agencies and stakeholders need to leverage distributed ledger technology to support environmentally-friendly efforts for a better tomorrow.
Get Started with AdNode: Direct Campaign One-time Setup for Agencies
This is a step-by-step guide for agencies to get started with using AdNode. Complete the following steps, and you’ll have your account campaign-ready in no time. Let’s get started! 1. Select a client team First, select a client account at your agency to run with AdNode. Since we focus on direct IO campaigns, try to start with …
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Campaign Viewability Increased by 38% After Linking Billing to Measured KPI’s
CHALLENGEClient is a global investment firm with $700 billion in assets under management. Client’s goal was to improve the overall viewability of display media for its Retail Investor and Registered Investor Advisor targeted campaigns,, without over-exerting its agency partner. SOLUTIONThe Gate Worldwide, which had a very positive experience using AdNode for other clients, opted to …
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How AdNode Helped A Financial Services Brand Increase Media Value by 99.9%
CHALLENGEClient is a publicly-traded global asset manager with over $500 billion in assets under management. The firm’s strategic challenge is to grow brand awareness on premium financial websites in a crowded market and drive quality traffic to its site for lead creation. To meet this challenge, The Gate Worldwide, the client’s media planning agency, recognized …
How AdNode Helped A Financial Services Brand Increase Media Value by 99.9% Read More »