FREQUENTLY ASKED QUESTIONS
Question: Why is blockchain needed for digital marketing?
Answer: Major challenges in digital marketing are a lack of transparency and reconciliation. Digital marketers frequently pay for non-viewed, wasteful or outright fraudulent advertising. Furthermore, the digital advertising campaign reporting and invoicing process is a manual process that is time-consuming, costly, inefficient and often error-prone. For publishers, the lack of transparency and high inefficiency reduces CPMs and trust.
Question: Which blockchains does AdNode support?
Answer: AdNode has an abstraction layer allowing transactions to be recorded on the blockchain-of-choice for the marketer and publisher, provided it meets our security and scalability requirements. AdNode currently supports the EOS blockchain. EOS is a secure and popular public blockchain that works well in AdNode's configuration with high throughput, low latency and strong scalability.
Question: Which currencies are supported on AdNode?
Answer: AdNode supports payments in the following currencies:
Question: Why do you not support payments in cryptocurrencies?
Answer: In our discussions, marketers and publishers budget their advertising spends in fiat currencies. We haven’t heard a request yet from a client to use crypto for payments. If this starts to be regularly requested, we will evaluate adding crypto currencies as a payment feature.
Question: What are the different options for payment on AdNode?
Answer: There are a few options for payment with AdNode:
Question: Why is payment required to be associated with an order?
Answer: Guaranteeing a source of funding for every smart contract order in AdNode ensures order data is credible and useful. A contract with a guaranteed payment held in escrow is worth more than one where the underlying data is negotiable. The increased level of trust is valuable, reducing the costs of advertising for all parties.
Question: Who provides advertising measurement on AdNode?
Answer: Advertising measurement is provided by one or more validators selected in each smart contract between a marketer and publisher. The validator is typically an analytics company with expertise in digital advertising measurement. Ad measurement might be for viewability, brand safety, verifying audience targeting, and conversion tracking,
Question: Does AdNode provide advertising measurement or any direct beaconing?
Answer: No. All advertising measurement is provided by independent third parties (validators) that are selected in smart contracts by marketers and publishers. The smart contract provides that the data provided by validators is final and governs payment. AdNode exposes advertising delivery data such that stakeholders are accountable.
Question: Why do we need a public blockchain when we can rely on the reporting of the same validator in a private environment for billing purposes?
Answer: Posting data publicly leads to trust and transparency which allows for automated reconciliation of advertising payments and greater efficiencies in the marketplace. Data published in a non-public environment is, well, non-public. In non-public environments, validators are not subject to being consistent in their reporting or scrutiny from the community. Moreover, data in non-public environments prevents smart contracts from running to automatically reconcile the status of campaigns.
Question: Why are connections required on the AdNode Blockchain?
Answer: Connections are much like friendships on FaceBook enabling you to view more of your friend’s data and do more together.
Connecting on AdNode allows marketers and publishers to conduct business and share data. Partners which are connected have a transparent view into one another’s transactions on the AdNode Blockchain. Connections allow firms to understand their partner’s overall performance and benchmark their results.
Question: May I terminate a connection?
Answer: You may termination a connection with any firm, for any reason, provided you do not have any orders currently in process.
Question: What data is stored by AdNode on the blockchain and privately?
Answer: AdNode’s records on the blockchain legal agreements (such as advertising insertion orders) and machine-driven data reporting (such as advertising delivery information from validators). All data in the AdNode Blockchain is anonymous. It is tied to public keys of account holders.
Applications may store additional data in a secure environment, such as email addresses, usernames and banking information. However, identifiable data cannot be stored on the blockchain.
Question: What is the benefit of the lender?
Answer: AdNode’s lending service allows publishers to collect payment for delivered advertising at the end of each calendar month, while setting extended payment terms for marketers. For example, if a Net-120 payment schedule is set, then the publisher is paid at the end of the calendar month and the advertising agency makes their payment for the advertising four months following the end of the calendar month. Fees for lending on the blockchain are competitive to fees charged for traditional media accounts receivable factoring paid by publishers as the data is confirmed on the blockchain. Also, there is no time-consuming reporting process as it’s all handled automatically.