Big agency holding companies have their own trade desks. Independents should, too.
The reason is simple: your media teams can excel by focusing on client strategy, while dealing with the less of the headaches.
We are finance and tech nerds who act as a seamless extension of your core team, a trusted partner that handles all the planning, buying, ad tech and ad ops, right through to reconciliation and payments.
Being independent is about finding ways to do it smarter and turning challenges into opportunity.
Planning & analysis
Publisher negotiations
Programmatic platform management
Ad operations & trafficking
Viewability/brand safety vendor fees
Bespoke, live reporting
Weekly review calls with agency partners
Continual optimization
Billing reconciliation & payments
We guarantee achieving the KPIs in our buys.
Or we pay the difference to get there.
We bill clients based on verified ad measurement
We carefully choose what are the things we do, and the things we do not do. We explain them, and then we do the things we explained.
We take responsibility for problems, and we fix them. When the facts change, our plans change.
You have to be able to think for yourself and think into the future for how things will play out. Sometimes, the difficult thing you need to do has to be done.
Bespoke, live reporting on the key metrics for your campaigns.
Weekly meetings with the people who know you and work on the important things in your account.
We work hard to understand and deliver on your objectives and metrics, allowing you to focus on client strategy.
We always treat your clients’ buys as if it was our money on the line.
Ongoing process of caring about buying ads better and always working to be better at it.
