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In CM360, Use the Same Ad in Different Placements With Different UTM Parameters
- Mike Mazya
- Cm360
In DCM/DFA/CM360, you can have multiple placements use the same ad and thus save a lot of time and effort in setting up the exact parameters of this ad as you need.1 Changing these details can also be done all at once, with less annoying error-prone work.
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Cookies Then, Cookies Now, Cookies Forever
- Mike Mazya
- Cookies
Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.
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Left Wagon or Right Wagon?
- Mike Rodov
- Marketing strategy
This morning during rush hour, the subway pulled up. On the left, a wagon with plenty of open seats. On the right, a wagon full of standing straphangers. I was standing just between the two wagons on the platform with a few seconds to pick one.
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Combine Brand & Performance for Optimal ROI
- Mike Rodov
- Marketing strategy , Data
Marketing teams often commit fully to either brand or performance.
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The Oatmeal-Rasinification of Cookies
- Mike Mazya
- Cookies
Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.
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Programmatic Transparency
The first-look for the Association of National Advertisers study on programmatic transparency is out.
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