Agency staff working on their desks
Laura Cruz

Automation: Inevitable in Digital Advertising

Automating advertising supply chains enables agencies to accelerate data processes, improve ad quality and even reduce their environmental impact. By streamlining media operations tasks, media planning agencies can better manage campaigns and increase operational efficiency.

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IAB Blockchain Application Guide

The IAB (Interactive Advertising Bureau) recently released their official “Guide to Evaluating Blockchain Solutions in Ad Tech”. The AdNode solution is the inspiration for the

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