Data

Cookies Then, Cookies Now, Cookies Forever

• Mike Mazya
• Cookies

Last week, Google was found to have “wilfully engaged in a series of anticompetitive acts”, thus violating the Sherman act.

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Who owns the data from your advertising campaign?

• Mike Mazya
• Clients , Data

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

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The Export Table

• Mike Rodov
• Clients , Data

What is one under-appreciated feature you make available to clients?

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The Oatmeal-Rasinification of Cookies

• Mike Mazya
• Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

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Programmatic Transparency

• Mike Rodov
• Clients , Data

The first-look for the Association of National Advertisers study on programmatic transparency is out.

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