Data

Who owns the data from your advertising campaign?

Who owns the data from your advertising campaign?

Who owns the data from your advertising?

It’s You Right? Right?

Correct. It’s you. Here’s what that means in practice.

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The Export Table

The Export Table

What is one under-appreciated feature you make available to clients?

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Programmatic Transparency

Programmatic Transparency

The first-look for the Association of National Advertisers study on programmatic transparency is out.

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The Oatmeal-Rasinification of Cookies

The Oatmeal-Rasinification of Cookies

Since the middle of 2024, we have known that third party cookies are no longer on track for full deprecation by Chrome. If you really liked cookies, great, if you were all-in on replacement tech, less great.

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