Strategy

What Marketers Can Learn From Today’s CNN Homepage Takeover on The Wall Street Journal

• Mike Rodov
• Strategy

CNN bought today’s WSJ homepage takeover. To a casual observer, there is novelty of one news brand advertising on another’s. The more interesting story, however, is what the move says about evolving media buying tactics—and why lessons from competitors, or frenemies, partnering together apply for marketers broadly.

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