AI

AdNode Artificial intelligence is fundamentally reshaping how we work, and marketing sits squarely in the eye of this storm. We’re already using AI tools from multiple providers in ways that would have seemed impossible just a year ago. The writing is on the wall: this is only the beginning.

While much remains uncertain, for our clients and partners, there are certainties too.

Humans remain accountable.

AI doesn’t get to take the blame when things go wrong—that responsibility belongs entirely to the people who chose to use it. Here, that means the principals are fully accountable for everything we deliver, just as we’ve always been.

Privacy isn’t up for negotiation.

If we can’t handle work securely through external tools, we’ll do it internally. Local models are slower and local tools can be clunky, but that’s just how it goes sometimes.

If we can’t handle work securely internally either, then we simply won’t do it.

If robots can do it, robots should do it.

We’ve always been the type to automate whatever we can, sometimes chasing efficiencies of dubious value. But the world is competitive, and we need to focus our human energy where it matters most while systematizing the rest.

We must keep getting better.

It’s tough to predict which tools will revolutionize our work and which will fizzle out, though experience and experimentation certainly help. What’s certain is our commitment to continuously improving what we deliver for our clients.

Business isn’t zero-sum.

Success shouldn’t come at others’ expense. That’s why we contribute code to the tools we use, give back to our communities, support worthwhile causes, and work to strengthen our industry for everyone.