IAB Blockchain Application Guide

The IAB (Interactive Advertising Bureau) recently released their official “Guide to Evaluating Blockchain Solutions in Ad Tech”. The AdNode solution is the inspiration for the examples on Page 7, including for programmatic preferred and guaranteed direct campaigns. The IAB blockchain guide is available here.

AdTech in Blockchain: It’s Working – AdNode

IAB Tech Lab’s AdTech in Blockchain: It’s Working event on May 7th 2019 in NYC explored how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application.

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Building your blockchain business on EOS with AdNode. AdNode, a new advertising platform on EOS, tells us how blockchain can fix advertising, why they chose EOS and how it compares to the competition.