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Campaign Viewability Increased by 38% After Linking Billing to Measured KPI’s

CHALLENGEClient is a global investment firm with $700 billion in assets under management. Client’s goal was to improve the overall viewability of display media for its Retail Investor and Registered Investor Advisor targeted campaigns,, without over-exerting its agency partner. SOLUTIONThe Gate Worldwide, which had a very positive experience using AdNode for other clients, opted to …

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How AdNode Helped A Financial Services Brand Increase Media Value by 99.9%

CHALLENGEClient is a publicly-traded global asset manager with over $500 billion in assets under management. The firm’s strategic challenge is to grow brand awareness on premium financial websites in a crowded market and drive quality traffic to its site for lead creation. To meet this challenge, The Gate Worldwide, the client’s  media planning agency, recognized …

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IAB Blockchain Application Guide

The IAB (Interactive Advertising Bureau) recently released their official “Guide to Evaluating Blockchain Solutions in Ad Tech”. The AdNode solution is the inspiration for the examples on Page 7, including for programmatic preferred and guaranteed direct campaigns. The IAB blockchain guide is available here.