Campaign Viewability Increased by 38% After Linking Billing to Measured KPI’s
CHALLENGEClient is a global investment firm with $700 billion in assets under management. Client’s goal was to improve the overall viewability of display media for its Retail Investor and Registered Investor Advisor targeted campaigns,, without over-exerting its agency partner. SOLUTIONThe Gate Worldwide, which had a very positive experience using AdNode for other clients, opted to …
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How AdNode Helped A Financial Services Brand Increase Media Value by 99.9%
CHALLENGEClient is a publicly-traded global asset manager with over $500 billion in assets under management. The firm’s strategic challenge is to grow brand awareness on premium financial websites in a crowded market and drive quality traffic to its site for lead creation. To meet this challenge, The Gate Worldwide, the client’s media planning agency, recognized …
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AdNode Improves Digital Advertising with EOSIO
EOSIO makes it possible for EOS VC grant recipient AdNode to help agencies with the issue of wasteful spending and fraud in the multibillion dollar global digital ad space. By automating the reconciliation process for digital advertising, AdNode improves the dynamic of how ad buyers and sellers cooperate. AdNode Co-founder and CEO, Michael Rodov, started …
Block.one Announces EOS VC Grants Program Recipients
We are feeling proud to be recognized today with a $50,000 grant award from Block One, the creators of the EOS blockchain. AdNode is the only grant award winner in the digital advertising industry. Thank you to Block One for playing a positive role as a technology influencer. There was no equity or other consideration …
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IAB Blockchain Application Guide
The IAB (Interactive Advertising Bureau) recently released their official “Guide to Evaluating Blockchain Solutions in Ad Tech”. The AdNode solution is the inspiration for the examples on Page 7, including for programmatic preferred and guaranteed direct campaigns. The IAB blockchain guide is available here.