As many leading marketers kick-off 2020 at the Consumer Electronics Show, it is a good time to consider New Years resolutions. How can we do better? A must-read is the short book BadMen by Bob Hoffman, the former CEO of three digital advertising agencies. The book correctly kicks-off addressing the massive privacy challenges created by […]
Winning in Digital Advertising Read More »
IAB Tech Lab’s AdTech in Blockchain: It’s Working event on May 7th 2019 in NYC explored how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application.
AdTech in Blockchain: It’s Working – AdNode Read More »
They are our clients, our friends, good contacts or just people we met in the crypto-community. They have a new vision, they are running great projects, they are developing new services or they just want to share their story. Havas Blockchain is interviewing key people of the blockchain ecosystem. We are today with Mike Rodov,
Three Questions To Mike Rodov Founder AdNode Read More »
Building your blockchain business on EOS with AdNode. AdNode, a new advertising platform on EOS, tells us how blockchain can fix advertising, why they chose EOS and how it compares to the competition.
Featured on The Daily Exchange Read More »
Live it Up with Donna Drake welcomes Michael Rodov of AdNode:
Featured on CBS TV Read More »
The digital advertising market is expected to grow at a rapid rate. According to the May 2018 eMarketer report, worldwide digital ad spending is expected to increase from $232 billion in 2017 to $427 billion in 2022 at a CAGR of 13%. Notably, digital advertising will account for more than 50% of total media ad
4 Underlying Reasons Why The Digital Advertising Market is Broken Read More »
The Fat Protocol concept is a highly-cited economic eventuality for cryptocurrency projects. The concept’s thesis is that the Internet is transitioning from applications capturing the vast majority of value towards protocols capturing the vast majority of value. The paper contends barriers-to-entry for new applications are lower. Data is now made available to anyone with protocol
AdNode is designed to bring accountability to the digital marketing industry. We do not believe this is possible with the current architecture of the Internet where advertising delivery data is compartmentalized, by design. The introductions of blockchain technology and the EOS platform provide the technical architecture to help us recognize our dream. To execute on
AdNode Cultural Values Read More »
